Date of Entry: January 6, 2018
Section: Planning & Taking action
ATLs: In this entry I will demonstrate my excellent organisation, Communication and social skills as I reach out to Dogus company, and conduct a meeting with their buyers group. This stage of my project really pushed me to step up and to completely leave my comfort zone.
Subject: Joining the Christmas shopping event
Content: The last aspect to my goal, was joining a pop-up shopping event with my own clothing line. Reaching this goal was very difficult and almost impossible at the beginning but through talking with a lot of different people and asking for necessary help I was able to achieve this highly challenging goal. The first step I took in this process was organising a meeting with my expert Didem Altop. Didem is an expert in entrepreneurship and the factors in managing your own business. In our meeting with discussed making a presentation to present to the company hosting this event. We drew an outline and wrote down what I should include in the presentation. The slides I included were: “The CliffHanger Woman,” “What we stand for,” “The problem in the industry,” “Timing why now?” “Market comps and position,” and “Categories of clothing.” Didem also gave me tips such as not looking at the presentation while talking and also being very confident throughout the whole meeting. These were very basic and simple points, but were very hard for me because I am a shy person and talking to a very famous company at this age is nerve racking. The following step was requesting a meeting with Zubizu. We contacted them together and requested a meeting. At first the they said that they would get back to us, which was demotivating. However, after about three days I received a call, and we arranged a meeting. In the meeting, there was a lady named Canan, and she was extremely kind. The presentation went smoothly, and I was able to get through all the slides without an issue. Other than the presentation I also talked about how I wanted to advance in this industry and pursue my dreams. I showed Ms. Koksal various sketches from my portfolio as well as some designs which were ready. Ms. Koksal said that there were very limited spots in this event and usually they would not take in brands at this date, but that she would love to support a young entrepreneur, and that she would try her best to arrange it. After a couple of days Ms. Koksal called me saying that I have a finalised spot in this Christmas shopping event.
Through the process of creating the presentation the emails I exchanged with my expert Didem, are attached below: